Shooting outdoors indoors: Behind the scenes on my Poundland Summer 2016 shoot
Now the sun is shining it’s hard to look back to March when I headed off to Halifax to shoot the Summer garden range for Poundland. This was the first Summer shoot for them and as the weather was – well lets just say a bit iffy at that time of year so it made sence to use a studio.
Prodoto is where we shot Christmas last year and it is a fantastic set up. As usual after a meeting with the Poundland team to see the products and to discuss the shots required I go away and draw how I think the shots should look – from furniture and accessories to food and flowers. Prodoto get sent the drawing and then make the set to match. Exactly. We chose colours for fences and used as many of the Poundland products as we could.
Shooting the outdoors lawn – kinda!
Our set was huge. On one side we had a lawn with green fencing and a small flower bed edged with a mini Poundland fence. No matter how many plants you buy you always need more. We had to keep moving them around to fill each shot – even though we spent a few hundred quid on planting. As it was so early in the year it was hard to find plants with leaves let alone flowers. The huge bamboo proved very useful – especially when it came to shooting solar powered lights. I think I still have some of those leaves in my car – boy did that think molt.
As you can see from my shot above there were foam boards placed behind the fencing. The blue skies and trees were added afterwards digitally. It’s amazing what can be done in post production.
Controlling the sunshine is a major win when shooting outdoors for this kind of feature. Our fab photographer Paul Young went the extra mile – quite literally to make the sun shine naturally.
Why shooting outdoor solar lights is tricky
The solar lights are so effective that we had to tape up the solar panels to trick them into thinking it was night time. Since shooting them these light bulb solar lights have been flying off the shelves. They’re so cute. I’ve got one hanging in my garden and it’s really cute and effective – especially when you have a few hanging together.
There are some really fab garden accessories this year. We shot these on an old set of steps I picked up at a boot sale (best place to go propping in my books). The studio looks really dark in my shot but as you can see below the end result was anything but gloomy.
A few other shots
I can’t finish this post without sharing just a few other shots. I was very proud of my scaffolding board bench which I made with my own fair hands, and the marketing manager liked so much she took it home for her garden. Love these herb pots.
It’s always great to style shoots for Poundland. Apart from the amazement of the standard and quality of the products “How much is this? It can’t be a £1” is heard on every shoot by people who are on the set, but the team is an absolute pleasure to work with. Laughter all the way – even when we’re up against it with time and delivery schedules.
So, what are you waiting for? Get down to Poundland and get gardening!